Founded in 1998 by Sean "P. Diddy" Combs, Sean John is an urban menswear label mixing street style and tailored pieces. The brand expanded into fragrances (notably Unforgivable in 2006), womenswear and licensed categories like eyewear. Historically sold at major department stores, its current retail and licensing status should be checked on official channels.

Origins and style

Sean John launched in 1998 when music entrepreneur Sean "P. Diddy" Combs turned his interest in fashion into a lifestyle brand. From the start the line focused on streetwise, polished casual wear for men and older boys, blending hip-hop aesthetics with tailored pieces.

The collection historically covered multiple categories: sportswear, tailored suiting, denim, outerwear, knitwear, and accessories. Fabrics ranged from cotton and denim to wool and silk in the brand's fine-tailoring subline, which offered two- and three-piece suits, dress shirts and silk ties that aimed to balance urban confidence with traditional menswear details.

Expansion beyond clothing

Sean John expanded into licensing and categories beyond apparel. In 2006 the brand launched the men's fragrance Unforgivable, which became one of the company's best-known scent releases. Sean John later extended into women's wear and licensed categories such as eyewear and hosiery to broaden its retail footprint.

The brand has appeared in major fashion press and mainstream coverage since its debut, reflecting both Combs' celebrity profile and the commercial scale the label achieved in its first decade.

Where it has been sold

Historically Sean John has been carried by major department stores and better chains, including Macy's, Bloomingdale's and other national retailers. The brand also reached customers through online marketplaces and its own web presence. If you're looking for current availability or recent collaborations, check the brand's official site and retailer listings for up-to-date stock and licensing changes.

Who it's for

Sean John positions itself for men and boys who want an urban, contemporary look with options that range from casual sportswear to formal tailoring. The label targets a broad adult age range while maintaining design cues from hip-hop culture and modern street style.

Brand today (note on verification)

Sean John remains one of the recognizable celebrity-founded fashion labels from the late 1990s and 2000s. The brand's exact current retail distribution, ownership or licensing arrangements have changed over time and vary by region; verify current details on the brand's official channels before purchasing. 1

Quick note on the name

The brand is spelled Sean John (not Sean Jean). Sean John is named after Combs' son and reflects the founder's intent to create a lifestyle label rooted in his musical and cultural image.
  1. Confirm current official Sean John website URL and active online store presence (seanjohn.com or alternate).
  2. Verify current retail partners and whether Macy's, Bloomingdale's and Saks Fifth Avenue currently carry Sean John.
  3. Confirm Unforgivable's ranking or sales status in 2006 and whether it was officially the top-selling men's fragrance in the U.S. at launch.
  4. Verify any recent changes in brand ownership, licensing agreements, or notable collaborations post-2010.

FAQs about Sean Jean

When was Sean John founded?
Sean John was founded in 1998 by Sean "P. Diddy" Combs as a menswear label combining hip-hop style with tailored clothing.
What is Unforgivable?
Unforgivable is a men's fragrance launched by Sean John in 2006 that became one of the brand's most recognized scent releases.
Where can I buy Sean John today?
Sean John has been carried by major department stores and online retailers, but current availability varies by season and region. Check the brand's official website and major retailer sites for up-to-date listings.
Does Sean John offer tailored suits?
Yes. The brand's fine-tailoring line has offered two- and three-piece suits, dress shirts, and silk ties designed to reflect an urban take on menswear tailoring.

News about Sean Jean

The Surreal Rise & Fall of Diddy's 'Sean John' Fashion Brand: From a Kanye West Collab to Dog Fur Controversy - Esquire [Visit Site | Read More]

Miami Heat welcomes Sean Jean for Caribbean Heritage Night - WPLG Local 10 [Visit Site | Read More]

Sean McComb grieving for grandmother Jean as he prepares for title defence against ‘Fresh Prince of Monaco’ - The Irish News [Visit Site | Read More]

EastEnders' Jean rocked by news from Sean in early BBC iPlayer release - Metro.co.uk [Visit Site | Read More]

Sean “Diddy” Combs Sentenced to Over Four Years in Prison. Here's What He Said About His Crimes. - Biography [Visit Site | Read More]