Jewelry Television evolved from America's Collectibles Network into a gemstone-focused home shopping channel. Known for live, unscripted presentations and on-air expertise, JTV sells loose gems, finished jewelry and related supplies through television broadcasts and digital channels. Several historical and corporate details should be verified for precision.

Origins: a collectibles channel that pivoted to gems

Jewelry Television (JTV) began in the early 1990s as a home-shopping channel focused on collectibles. The network originally launched under the name America's Collectibles Network (ACN) before shifting its emphasis to gemstones and jewelry. The first live broadcast date and the original studio location are commonly cited in company histories but should be verified for precision.

By refocusing on gems and finished jewelry, the channel moved from selling knives, coins and decor to building an inventory and buying network concentrated on gemstones and jewelry-making supplies.

Live, unscripted programming and knowledgeable hosts

A core part of JTV's appeal has been live, unscripted programming with hosts and on-air buyers who demonstrate stones, explain grading and answer viewer questions in real time. That format - conversational, detail-oriented and often educational - is designed to help viewers evaluate gems during broadcasts.

JTV promotes expertise on air and in product descriptions; the company also markets itself as a major retailer of loose gemstones. That characterization reflects the company's positioning but should be verified against independent market rankings. 1

What they sell and how to shop

Product categories typically include loose gemstones, finished fine jewelry, watches, casting blanks, jewelry tools and occasional specialty books. The network sells through multiple channels: traditional cable/satellite carriage, the company website, mobile apps and live streams on digital platforms, allowing viewers to buy while a presentation is on air.

Expert buyers source stones worldwide, and inventory often includes a broad range of gem types and cuts. The mix of lower-priced fashion pieces and higher-end gemstones aims to serve a wide span of budgets.

Today: multi-platform retailer with a televised origin

JTV remains one of the recognizable names that emerged from 1990s home-shopping television. It continues to blend live television presentation with online retailing and mobile commerce, reflecting broader changes in how audiences shop for jewelry.

Because company facts (founding date, original studio city, rebrand year, current headquarters and specific claims about being the world's largest loose-gem retailer) are reported in several places with slight variations, those items are flagged below for verification before publication or citation. 2

Quick takeaways

  • JTV started as a collectibles network and repositioned toward gemstones and jewelry.
  • The channel built its audience through live, unscripted shows and expert hosts.
  • It now sells via TV, web and mobile channels and emphasizes loose gemstones and finished jewelry.
  1. Confirm JTV's exact first broadcast date and original studio location (often cited as Oct 15, 1993 and Greenville/Greeneville, TN).
  2. Verify year and details of the rebrand from America's Collectibles Network to Jewelry Television.
  3. Confirm current corporate headquarters location and whether the network broadcasts live 24/7.
  4. Verify the company's claim/status as the world's largest loose-gemstone retailer against independent market sources.

FAQs about Jewelry Television

When did Jewelry Television start broadcasting?
The network began in the early 1990s as America's Collectibles Network before refocusing on jewelry; the commonly cited first broadcast date and original studio city should be verified for accuracy.
What does JTV sell today?
JTV typically offers loose gemstones, finished fine jewelry, watches, casting blanks, jewelry tools and occasional reference books, sold via TV, website and mobile apps.
Is JTV live all the time?
JTV built its reputation on live, unscripted presentations and continues to use live segments heavily, alongside prerecorded and digital content. Specifics about continuous 24/7 live broadcasting should be verified.
Does JTV claim to be the largest loose gemstone retailer?
The company has characterized itself as a major retailer of loose gemstones; whether it is the largest depends on the metric and should be checked against independent market data.
How can I verify product authenticity and grading?
Look for product descriptions, lab reports and grading information provided on the product page or ask customer service during a live presentation to request documentation or clarification.

News about Jewelry Television

Rachel Zoe Jewelry Launches on JTV.com - PR Newswire [Visit Site | Read More]

Rural Metro Fire investigating cause of structure fire at JTV facility in Knoxville - WVLT [Visit Site | Read More]

Fire extinguished at JTV building in Knoxville - WATE 6 On Your Side [Visit Site | Read More]

JTV Expands Product Offering with Over 600 Name Brand Fragrances - Yahoo Finance [Visit Site | Read More]

Rachel Zoe Jewelry Launches on JTV.com - 富途牛牛 [Visit Site | Read More]

Jewelry Television Carries On a Legacy of Value, Craftsmanship and Global Reach - North Penn Now [Visit Site | Read More]

Investigators Probe Cause of Fire at Jewelry Television Facility in Knoxville - Hoodline [Visit Site | Read More]