UGG boots originated from sheepskin footwear in Australia and New Zealand and gained mainstream attention after celebrity exposure in the 2000s. The UGG brand, owned by Deckers Outdoor Corporation, now sells a wide range of sheepskin-lined footwear, accessories, and home items. The Classic Short remains a signature style. Prices vary by style and retailer; buyers should verify authenticity and follow care instructions for sheepskin products.

How UGG boots became a mainstream fashion item

UGG-style sheepskin boots crossed from surf culture into mainstream fashion in the 2000s after visibility from celebrities such as Britney Spears, Cameron Diaz, Pamela Anderson, and Kate Hudson. What began as a practical, warm boot for surfers and rural communities in Australia and New Zealand is now a global footwear category, sold under the UGG brand.

Origins and the brand today

Sheepskin boots have a long history in Australia and New Zealand. Today the international brand UGG - commonly written in all caps - markets a broad range of sheepskin-lined footwear and lifestyle products. The UGG brand is owned by Deckers Outdoor Corporation and sells through its official site (ugg.com) and many retailers worldwide. The company positions UGG as a luxury-comfort lifestyle brand while offering casual and fashion-forward styles.

The Classic and current styles

The defining style that made UGG widely popular is the short, flat suede boot with a sheepskin interior. The Classic Short (sometimes listed as Classic II or Classic Short II) remains one of the brand's most recognizable silhouettes. UGG has expanded that original design into different heights, materials, colors, and limited-edition collaborations.

Beyond the Classic Short, UGG's range now includes tall boots, ankle boots, slippers, moccasins, sandals, and casual shoes. They also produce outerwear, bags, home items like rugs and pillows, and children's lines. The men's collection mirrors the women's offering with boots, slippers, and casual styles.

Prices and buying tips

UGG products sit in the premium segment of the casual footwear market. Classic short boots typically retail at a mid-hundreds price point in the U.S., with seasonal and special-edition pieces costing more. Slippers and casual shoes cover a wider price range. Exact retail prices vary by style, region, and retailer - check the brand site or authorized sellers for current MSRPs.

When shopping, look for the registered UGG logo and buy from authorized retailers to avoid counterfeit items. Authentic UGG boots use natural sheepskin (suede outside, fleece inside) and are usually labeled with product and care information.

Care and considerations

Sheepskin requires gentle care: avoid machine washing, brush and spot-clean following the manufacturer's instructions, and treat suede with appropriate protectors. For households concerned about animal materials, check product descriptions for synthetic or treated alternatives - UGG has introduced different material options in recent years. 1

UGG remains a visible example of a utilitarian product that entered global fashion. Its classic shape, comfort-first construction, and continual design updates keep it present in wardrobes decades after the first celebrity sightings.

  1. Confirm current MSRP range for the UGG Classic Short on ugg.com or authorized retailers.
  2. Verify updated price ranges for slippers, casual shoes, and outerwear on official UGG channels.
  3. Confirm which UGG product lines use non-sheepskin or alternative materials and any recent sustainability initiatives.

FAQs about Uggs Boots

Are UGG boots real sheepskin?
Most classic UGG boots use natural sheepskin: suede on the outside and fleece lining on the inside. Product pages and labels indicate the materials used; check the retailer's description to confirm.
Who owns the UGG brand?
The UGG brand is owned by Deckers Outdoor Corporation, which markets UGG globally through its website and authorized retailers.
How do I tell if UGG boots are authentic?
Buy from ugg.com or authorized retailers. Authentic UGG boots carry official branding and product labels; suspiciously low prices or missing markings can indicate counterfeits.
Can I machine wash UGG boots?
Machine washing is generally not recommended. Follow the care instructions on the product tag: spot clean, air dry, and use appropriate suede protectors or cleaners.
Do UGGs come in non-sheepskin materials?
UGG has expanded materials over time and offers styles with alternative materials. Check product details on ugg.com for specific material information.

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