The author recounts joining a program marketed as an affiliate opportunity that functioned like a multilevel marketing scheme. The updated article explains how modern MLMs operate - emphasizing recruitment, mandatory purchases, upsells, and pressure to recruit friends and family. It lists red flags (recruitment focus, monthly minimums, promises of quick riches, costly training materials), clarifies the difference between MLMs and affiliate marketing, and offers practical steps: request written disclosures, review contracts, compare product prices, and consider alternatives such as legitimate affiliate programs or small-scale e-commerce.
My experience with MLM-style "affiliate" programs
I joined what I thought was an online affiliate opportunity and quickly discovered it behaved like a multilevel marketing (MLM) scheme. I was promised fast wealth and financial freedom if I upgraded to a premium membership. Instead I spent hours online, bought training packages, and recruited friends and family into the same cycle.
This piece is a clear warning: many programs that present themselves as low-risk opportunities turn out to rely on recruiting, constant purchases, and social pressure. They sell the dream up front and the purchases behind it.
How these programs operate today
Modern MLMs and so-called affiliate programs commonly use the same incentives: high-pressure recruitment, monthly product orders or subscriptions, and upsells for training, videos, or marketing materials. The focus shifts from selling a product to enrolling new members who must buy in.
You may be told the program is not an MLM. Often, you will be invited to a presentation, given praise as an "entrepreneur," and encouraged to buy starter kits, courses, or inventory. Many participants end up spending far more than they earn.
Red flags to watch for
- Heavy emphasis on recruiting rather than retail sales.
- Mandatory purchases or monthly minimums to remain "active."
- Frequent pressure to enroll friends and family.
- Promises of quick riches with little evidence or transparent income disclosures.
- Sales of training materials and motivational content that cost more than the product.
Why the distinction matters: MLM vs. affiliate marketing
Affiliate marketing typically pays a commission when you refer an actual retail sale; you don't usually need to buy inventory or recruit others. MLMs pay commissions on multiple levels of recruitment and often require personal purchases or autoship programs. Confusing the two can lead people into costly commitments.
Practical steps if you're approached
- Ask for written income disclosures and refund policies.
- Read contracts and cancellation rules before paying.
- Compare product prices with retail equivalents.
- Avoid programs that insist you recruit your social network.
- Consider safer alternatives: freelance work, traditional affiliate programs that pay per sale, or starting a small e-commerce store with transparent costs.
Final thought
Say no to pressure. Legitimate businesses should allow time for research and offer clear, verifiable income information. If the first response to your questions is pressure or secrecy, walk away.