This updated guide explains the main ways to get paid to blog in 2025: contextual and programmatic display ads (AdSense and managed networks), affiliate marketing through networks and merchants, selling direct sponsorships or sponsored posts, and earning as a freelance writer or via creator platforms and memberships. It emphasizes targeted content, transparency, analytics, and diversifying revenue.
Blogs still offer straightforward paths to earn online. Since 2006 the landscape added more platforms and monetization options, but the core approaches remain: display ads, affiliate marketing, direct sponsorships, and paid writing or services. Below is a practical breakdown you can use today.
Display and programmatic ads
Contextual ad networks place ads that match your content and pay per click (CPC) or per thousand impressions (CPM). Google AdSense remains an easy entry point. Larger publishers often move to managed networks (for example, Mediavine or AdThrive) for higher RPMs, but those networks require minimum traffic levels and editorial/site-quality standards.
Ad revenue scales with traffic, audience geography, and niche. Programmatic ads also include native and in-feed formats which typically perform better on mobile and long-form content.
Affiliate marketing
Affiliate links pay you a commission when readers take action (purchase, sign up, or click through). Popular affiliate channels include affiliate networks and individual merchant programs (Amazon Associates, Awin, Impact, CJ Affiliate, and others). Affiliate income favors targeted content and honest recommendations. Write clear product reviews, comparisons, and "how to" posts that match buyer intent.
Disclose affiliate relationships and follow FTC guidelines for transparency.
Direct advertising and sponsored content
As your audience grows, you can sell direct sponsorships: banner or native placements, newsletter sponsorships, or sponsored posts. Sponsored content pays well when you offer a defined audience and metrics (unique visitors, email opens, audience demographics). Many publishers combine programmatic ads with a small roster of direct sponsors to diversify revenue.
Negotiate scope, duration, and usage rights in writing. Label sponsored posts clearly.
Paid writing, memberships and creator platforms
You can also get paid to blog by writing for others as a freelance writer. Businesses and busy creators outsource posts, SEO writing, and content strategy work. Market yourself on freelance platforms, LinkedIn, and niche forums.
Newer creator-first options let you monetize your audience directly: membership subscriptions, paid newsletters (Substack), Medium's Partner Program, and patronage platforms (Patreon, Buy Me a Coffee). Each platform has different fees and payment flows - check current rates before committing. 1
Practical starting steps
- Choose a clear niche and publish consistently.
- Set up analytics and email capture.
- Start with AdSense or an affiliate program while you build traffic.
- Test formats: reviews, tutorials, long-form evergreen content.
- When traffic grows, explore managed ad networks, direct sponsors, or memberships.
- Confirm current minimum traffic and eligibility requirements for Mediavine.
- Confirm current minimum traffic and eligibility requirements for AdThrive.
- Verify Substack fee structure and payment processing fees as of 2025.
- Verify details of how the Medium Partner Program compensates writers as of 2025.