This updated overview explains how graphic design fits into web development today, highlighting tools (Figma, Photoshop, Illustrator), in-demand skills (UI/UX, HTML/CSS, accessibility), and the San Diego design ecosystem. It notes the mix of formal degrees and alternative training, outlines typical roles, and advises learners and hirers. Compensation and job outlook have changed since the 2000s; digital and UX-focused skills show stronger demand.
Graphic design as part of web development
Graphic design remains a core part of web development. Designers shape a site's clarity, hierarchy, and visual tone - determining whether a page feels clean and focused or cluttered and confusing. On the web, that work extends beyond static images to include interactions, responsive layouts, and accessibility.
Tools and workflows have changed
Where desktop tools like Adobe Photoshop and QuarkXPress were once dominant, today's designers typically work with a mix of vector and raster tools plus collaborative design platforms. Adobe Photoshop and Illustrator remain common for raster and vector work, while Figma, Sketch, and Adobe XD are widely used for interface design and prototyping. Motion and animation often use After Effects. Many teams also rely on design systems, version control, and handoff tools that integrate with development workflows.
Skills employers expect
Formal degrees (Associate or Bachelor's) still provide a foundation in composition, typography, and color theory. But employers increasingly value practical skills: UI/UX fundamentals, responsive HTML/CSS, basic JavaScript familiarity, design systems, and an understanding of accessibility standards (WCAG). Short-format options - bootcamps and online courses - now supplement traditional programs and are widely used for upskilling.
San Diego's design scene
San Diego has an active creative community with agencies, in-house teams, and freelancers working across tech, life sciences, tourism, and nonprofit sectors. Local meetups and design events support networking and professional development. Many designers in the region collaborate with web developers, product managers, and marketers to deliver cross-channel campaigns and digital products.
Roles and typical work
Modern graphic designers can work on marketing assets, brand identities, web interfaces, email templates, banners, and motion content. In digital teams they often collaborate closely with UX researchers and engineers to translate requirements into visual systems. Senior designers may lead strategy or creative direction; some pursue freelancing or studio ownership.
Compensation and job outlook
Wages and demand have changed since the early 2000s. National median pay for graphic designers has risen, and many designers supplement income through freelancing or contract work. Employment projections vary by source and role: demand for designers with UX and digital product skills tends to be stronger than for designers focused solely on print or static layouts.
Practical advice
If you're learning design: focus on visual fundamentals plus a practical stack (Figma, Illustrator, HTML/CSS). Build a portfolio that shows process and outcomes. If you hire designers: look for candidates who can balance visual craft with accessibility, responsive thinking, and collaboration skills.
- Verify the current median annual wage for graphic designers from the U.S. Bureau of Labor Statistics (latest May dataset).
- Verify the latest employment projections/outlook for graphic designers from the U.S. Bureau of Labor Statistics or relevant industry labor reports.