Email Marketing

DIY Email Marketing: Practical, Legal, and Deliverable Tips for 2025

DIY email marketing still works in 2025 if you prioritize permission, relevance, and technical setup. Use segmentation, personalization, and basic automations; avoid purchased lists and follow legal and deliverability standards.

Designing eMarketing for Intrinsic Motivation: Autonomy, Reactance, and Modern Branding

Design eMarketing around intrinsic motivation - autonomy, competence, and relatedness - to reduce reactance and build deeper brand engagement in today's privacy-aware web.

What an Email Marketing Firm Does: A Practical Guide for Businesses

An email marketing firm designs, automates, and measures customer email campaigns - handling strategy, deliverability, compliance, and integrations - so businesses can maintain relevant, measurable outreach without handling day-to-day execution.