A modern primer on email marketing: what it is, who to target, message types, deliverability, legal basics, and practical testing tips to maximize relevance and inbox placement.
DIY email marketing still works in 2025 if you prioritize permission, relevance, and technical setup. Use segmentation, personalization, and basic automations; avoid purchased lists and follow legal and deliverability standards.
Design eMarketing around intrinsic motivation - autonomy, competence, and relatedness - to reduce reactance and build deeper brand engagement in today's privacy-aware web.
An email marketing firm designs, automates, and measures customer email campaigns - handling strategy, deliverability, compliance, and integrations - so businesses can maintain relevant, measurable outreach without handling day-to-day execution.