This seminar covers the end-to-end process of creating and selling information products: choosing a niche, selecting formats (ebooks, courses, memberships, podcasts), building fast MVPs, pricing strategically, producing quality audio/video affordably, and automating delivery and sales funnels. Attendees leave with a concrete action plan and launch checklist.

About the Seminar

I'm Chidi Rodney Akomas. I run seminars and coaching focused on creating and selling information products. Over the years I've produced books, audio and video programs, run live events, and coached clients on product creation and launch. This seminar is a practical, hands-on guide to building information-product businesses you can scale.

Seminar Structure

The event is organized into four parts: background, product creation, marketing, and sales. The agenda below is a working outline and may shift to match attendee needs.

1. Why Information Products?

Information products let you package expertise into repeatable, high-margin offerings. They can position you as an authority, open speaking opportunities, and scale beyond one-to-one time.

2. Choosing a Market

You'll learn how to pick a niche based on experience, interests, and willingness-to-pay. We'll cover validating demand before you build and simple tests to estimate market size.

3. Product Types and Formats

We'll move beyond printed reports to current formats:

  • Short reports and lead magnets (under $10)
  • Ebooks and enhanced PDFs with links and resources
  • Online courses and video lessons (hosted on platforms like Teachable, Kajabi, or self-hosted options)
  • Memberships and subscription models
  • Live workshops, webinars, and virtual conferences
  • Podcasts and audio programs
  • Coaching, consulting, and group coaching packages
You'll learn which format fits different learning styles and business goals.

4. Build Minimal Viable Products (MVPs)

Don't wait for perfection. I'll show a step-by-step MVP approach so you launch fast, gather feedback, and iterate. We'll discuss content outlines, repurposing material across formats, and simple production workflows.

5. Pricing and Packaging

Think in price points and customer journeys, not just products. We'll cover pricing tiers, tripwires, upsells, and bundles that increase lifetime customer value.

6. Production and Quality

Practical guidance on covers and design, recording clean audio and video on modest budgets, basic editing, and when to outsource. We'll also touch on transcription, captions, and accessibility.

7. Distribution, Payments, and Fulfillment

Options for digital delivery, membership gating, payment processors, and automating fulfillment. We'll discuss analytics, refunds, taxes, and legal basics you should consider.

8. Using Live Events to Grow Sales

How to use seminars and workshops as lead drivers and paid products. Practical tips for event structure, pricing, and follow-up funnels.

What You'll Leave With

An action plan for a first or next information product, a launch checklist, and practical steps to start making and selling content immediately.

If you want to build an information business without reinventing the wheel, this seminar focuses on repeatable methods that work today.

FAQs about Seminar

Do I need technical skills to create an information product?
No. The seminar emphasizes low-tech workflows and affordable tools so you can launch an MVP quickly. It also covers when to hire specialists for design, editing, or platform setup.
Which format should I start with — ebook or course?
Start with the format that best delivers the core outcome for your audience. Short reports and ebooks suit quick solutions; courses and memberships work for skills that require guided learning. The seminar helps you match format to outcome.
How should I price my product?
Think in price tiers and customer journeys: a low-priced lead product, a core offer at a mid price, and premium coaching or events. We cover practical price points and upsell strategies to maximize lifetime value.
Can I turn a seminar into a digital product?
Yes. You'll learn how to record, edit, and repurpose live content into courses, audio programs, and memberships to extend revenue after the event.
Will the seminar cover legal and tax considerations?
Yes. We'll outline the basics - refunds, intellectual property, and sales tax considerations - and recommend where to get professional advice for your jurisdiction.

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