Avon - founded in 1886 and now part of Natura &Co - has long offered lip glosses that emphasize shine, scent and accessible color. Modern gloss formulas improve hydration and reduce tack, but wear time and online color matching remain considerations. Product names and availability have changed over time, so check current listings and user swatches before you buy.

Avon then and now

Avon began as a door-to-door direct seller in 1886 and grew into one of the best-known global beauty brands. In 2020 Avon became part of the Natura &Co group, which changed how the company positions itself on sustainability and animal-testing policies.

Why women still reach for lip gloss

Lip gloss remains popular because it adds shine, color and moisture in a single step. Compared with traditional lipstick, gloss can feel lighter and give a modern, dewy finish. Many formulations today emphasize longer wear, hydration, and less stickiness than earlier generations of gloss.

The practical pros and cons

  • Finish and shine: Glosses provide reflective shine and can visually plump lips.
  • Hydration: Many contain emollients and humectants to reduce dryness.
  • Wear time: Expect a few hours of noticeable shine; transfer and reapplication are still common.
  • Texture: Some formulas feel tacky or greasy; brands have worked to reduce tack while keeping shine.
  • Color-match online: Catalog and online swatches can differ from how a shade appears on your lips, so swatch photos and reviews help.

Avon's lip offerings (legacy and current)

Avon has released many lip lines over the years - names like Color Trend, Shine Glazewear and Shimmer Swirl were familiar to shoppers. Product names and ranges evolve, so specific SKUs may no longer be available in every market. 1

Many Avon glosses have included flavored or scented options (fruit, chocolate, coffee notes) and lighter, everyday shades alongside bolder reds and berries.

Buying and care tips

  • Try a sample or swatch where possible, or rely on multiple user photos when ordering online.
  • Check the product's opened shelf life (period-after-opening symbol). Opened lip glosses commonly recommend use within about 12 months. 2
  • Store cosmetics away from heat and direct sunlight to preserve fragrance and texture.

Bottom line

Avon's lip glosses historically delivered accessible shine, range, and familiar scents. The category has advanced with improved formulas focused on comfort and wear. If you liked Avon gloss in the past, look for current formulations and user reviews to find the modern equivalent in your region. 3
  1. Confirm the specifics and current wording of Avon's animal-testing/cruelty-free policy under Natura &Co.
  2. Verify the 2020 acquisition details and any relevant changes to Avon corporate ownership/structure.
  3. Check which Avon lip gloss product lines (e.g., Color Trend, Shine Glazewear, Shimmer Swirl) remain active in major markets.
  4. Confirm the typical recommended period-after-opening for Avon lip gloss products and whether 12 months is the correct general guideline.
  5. Verify whether Salma Hayek formally served as an Avon presenter/advertiser and the timing of any such campaign. [[CHECK]]

FAQs about Avon Lip Gloss

Is Avon cruelty-free?
Avon has publicly committed to reducing animal testing and supports alternative methods, but policies and regulatory requirements vary by market. Check the brand's most recent policy and local regulations for the current status.
How long does a lip gloss last once opened?
Most lip glosses recommend use within about 12 months after opening, but check the product's period-after-opening symbol for the precise guidance.
Are Avon’s old lip gloss lines still available?
Some legacy lines (for example, Color Trend, Shine Glazewear, Shimmer Swirl) may have been rebranded or discontinued in different markets. Look at Avon's current catalogue or regional website for active products.
Why do gloss colors look different online or in catalogues?
Photography, lighting, screen calibration, and print reproduction change how colors appear. Compare multiple swatches and user photos whenever possible.
How can I reduce tackiness from a gloss?
Try blotting lightly with a tissue after application, choose formulations labeled 'non-sticky' or 'lightweight', and apply a thin layer rather than heavy coats.

News about Avon Lip Gloss

Weekly Recap: Natura Sells Avon, Maybelline x Ilona Maher, Wonderskin at Sephora & More - Beauty Packaging [Visit Site | Read More]

Avon’s new clean beauty range Distillery moves into makeup – and we love it - Get the Gloss [Visit Site | Read More]

Avon launches first lipstick that works just like a face serum - Woman & Home [Visit Site | Read More]

Avon launch £8 lipstick that's a world first - I tried it and it's better than Dior one - The Mirror [Visit Site | Read More]

Meet the chief behind Avon's resurgence - Management Today [Visit Site | Read More]

Avon Revamps Glazewear Lipgloss - Happi | Household And Personal Products Industry [Visit Site | Read More]

Avon launches gel shine range MARK - Cosmetics Business [Visit Site | Read More]