Essie launched in 1981 in New York and expanded from salon roots into a global nail color brand offering a wide range of shades, treatments, and accessories. Acquired by L'Oréal in 2010, Essie operates across professional and retail channels and remains a prominent name in nail care.

A brand born in New York

Essie began in 1981 when Essie Weingarten launched a line of nail polishes from New York. What started as a small, founder-led label focused on color and quality quickly found an audience among salon professionals and retail customers alike.

Growth and product range

Over the following decades Essie expanded beyond single-color offerings. The brand now sells a broad range of nail color shades, treatments (base and top coats, strengthening formulas), and nail-care accessories. Essie supports both professional salon lines and consumer retail lines, which helped the company reach a wide audience.

Global distribution and visibility

Essie moved from U.S. salons into national and international retail. Today the brand is available in salons and major retailers in multiple countries, alongside online channels. Its visibility in fashion and beauty media, and frequent use by professional nail technicians, contributed to its recognition in mainstream and industry circles.

Ownership and industry position

In 2010 Essie joined L'Oréal's portfolio, giving the brand access to larger distribution and development resources. Under L'Oréal, Essie has maintained its focus on color and salon-grade products while operating at a global scale.

Why Essie matters today

Essie's early focus on wide color ranges and professional standards helped define modern nail-polish trends. The brand's mix of seasonal collections, classic shades, and salon-focused products keeps it relevant for consumers and professionals who prioritize dependable color and finish.

Looking ahead

Essie remains a recognizable name in nail care. As the beauty market evolves, the brand continues to balance salon credentials with consumer accessibility, offering a familiar range of colors and care items for everyday use and professional services.

FAQs about Essie Nail Polish

Who founded Essie and when?
Essie was founded by Essie Weingarten in 1981 in New York.
What types of products does Essie offer?
Essie offers nail polishes, treatments (base/top coats and strengthening formulas), and nail-care accessories for both professional salons and retail consumers.
Is Essie a global brand?
Yes. Essie expanded from U.S. salons to international retail and online channels and is available in multiple countries.
Who owns Essie today?
Essie was acquired by L'Oréal in 2010 and operates within L'Oréal's beauty portfolio.
Does Essie serve professionals as well as consumers?
Yes. The brand maintains both professional salon lines and consumer retail lines.

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