PPC delivers targeted traffic quickly but only when campaigns are structured, tracked, and optimized. Use modern analytics, guard against invalid clicks, and align paid efforts with SEO for sustained success.
AdSense isn't a shortcut to easy money. Common scams - paid keyword lists, secret e-books, and automated ad/content tools - promise fast income but often violate policies or deliver poor results. Focus on original content, legitimate keyword research, and official AdSense guidance.
Pay-per-click (PPC) charges advertisers only when users click their ads. Modern PPC uses auctions, relevance metrics, and multiple platforms - primarily Google Ads and Microsoft Advertising - to deliver search and display ads. Manage keywords, landing pages, and fraud risk to run effective campaigns.