A customer-first framework to avoid common startup failures: identify a niche, test with pilot customers, track conversion and retention, and use after-sales service and referrals to grow profitably.
Clients And Profits
Purchase Mortgage Leads
A practical update on buying mortgage leads: evaluate vendors for transparency and freshness, integrate with CRM, track conversion and cost-per-funded-loan, and follow TCPA and licensing rules.
Subprime Mortgage Leads
A practical, updated guide to buying and converting mortgage and subprime leads: types, channels, compliance, vendor evaluation, and best practices for modern sales teams.
Blogging Equalizer
The "blogging equalizer" refers to tactics that produce rapid traffic spikes for new or struggling sites. Quick traffic can help launches and sales, but carries risks. Use targeted paid and partnered promotion ethically, and combine it with solid content, SEO, and analytics for long-term growth.