Advertising Tool
An updated primer on online advertising channels - search, social, programmatic, email, and content - with practical guidance on measurement, testing, and privacy-aware targeting.
An updated primer on online advertising channels - search, social, programmatic, email, and content - with practical guidance on measurement, testing, and privacy-aware targeting.
PPC (like AdSense) still works, but competition, ad blockers, viewability standards, and browser autoplay limits mean pure "pay-per-visit" audio scripts never became mainstream. Diversify into subscriptions, sponsorships, affiliates, and programmatic ads while testing new channels carefully.
Advertising blends creative craft and measurable strategy. From print typography and broadcast storytelling to programmatic buying, social short-form video, and privacy-aware data, modern ads mix art and science to capture attention and drive action.