Adwords Secrets
Google Ads still rewards relevance. Use precise keywords, monitor search terms and conversions, prefer performance over position, and use long-tail keywords plus negatives to lower costs.
Adwords Promotion
Pay-per-click (PPC) charges advertisers only when users click their ads. Modern PPC uses auctions, relevance metrics, and multiple platforms - primarily Google Ads and Microsoft Advertising - to deliver search and display ads. Manage keywords, landing pages, and fraud risk to run effective campaigns.