SEO (Search Engine Optimization) improves a website's visibility on search engines through technical fixes, user-focused content, and ethical link building. White-hat SEO prioritizes users and long-term results; black-hat tactics risk penalties.
Internet marketing can drive growth, but success depends on your audience, channels, measurement, and execution. Validate demand, test affordably, and prioritize analytics and privacy.
Updated practical internet marketing ideas for small businesses: focus on mobile-first web design, SEO, a few well-chosen channels, measurable holiday campaigns, and integrated online-offline tactics.