This updated guide explains how to create effective advertising flyers: what to include, design and production options, legal and ethical distribution channels, and how to track responses using QR codes or unique offers. It notes modern printing options (FedEx Office, Staples, Office Depot/OfficeMax) and emphasizes targeting, clarity, and measurement.

Why flyers still work

Flyers remain an effective local marketing tool when you use them as part of a targeted mix. They drive foot traffic, raise awareness in a neighborhood, and give people a tangible reminder of your offer - especially when paired with a clear call to action.

What to include on every flyer

Keep copy short and useful. Include:

  • Business name and logo
  • One-line value proposition (what you do or sell)
  • Address or service area and hours
  • Phone number and website
  • Single, clear call to action (coupon, "call now," or "visit today")
  • QR code or short link leading to a dedicated landing page
Avoid clutter. Use one dominant image or color and one primary message per flyer.

Design and production tips

Choose a size and finish that match your goal: 4x6 or 5.5x8.5 inches for handouts, 8.5x11 for door drops or inserts. Heavier paper (80-100 lb text or 12-14 pt cover) looks more professional and holds up better.

Consider small enhancements: rounded corners, spot UV, or a detachable coupon or business card. For variable offers (personalized coupons or names), ask for variable-data printing from your printer.

You can print in-house if you have quality equipment, or use a commercial printer. Major print-service providers include FedEx Office (formerly Kinko's), Staples and Office Depot/OfficeMax (the Office Depot and OfficeMax businesses merged in 2013). Many local print shops and online printers offer competitive pricing and finishing options.

Distribution best practices

Get permission before posting or leaving flyers on private property. Common, legal channels include:

  • Hand-to-hand distribution in high-traffic areas
  • Community bulletin boards and local businesses that accept postings
  • Door-hangers or direct-mail (with proper permission or mail service)
  • Inserts in local newspapers or event programs
  • Trade shows, farmers markets and community events
Track where you place flyers and use unique coupon codes, QR codes, or short URLs to measure response.

Combine print with digital

Add a QR code that links to a mobile-optimized landing page with a single conversion goal (sign up, book, or claim a coupon). Promote your social handles briefly to encourage follow-up.

Final checklist

  • One message, one call to action
  • Clear contact info and landing page link
  • Durable paper and visible design
  • Permission and a plan to track responses
Flyers work best when they are targeted, well-designed, and measurable - use them as a focused piece of a broader marketing plan.

FAQs about Advertising Flyers

Can I post flyers on cars or public property?
Avoid posting on private property or cars without permission. Rules vary by city; use community boards, handouts, door-hangers with permission, direct mail, or event distribution instead.
What size and paper stock should I choose?
Common sizes: 4x6 or 5.5x8.5 inches for handouts, 8.5x11 for inserts. Use 80-100 lb text or 12-14 pt cover for a professional feel and better durability.
How can I measure flyer effectiveness?
Use unique coupon codes, QR codes, or short URLs tied to the flyer and track redemptions, landing-page visits, and conversions.
Should I print locally or online?
Both work. Local shops offer hands-on service; national chains (FedEx Office, Staples, Office Depot/OfficeMax) and online printers provide convenience and different finishing options. Compare price, turnaround, and proofs.
What should a flyer’s call to action look like?
Make it direct and time-limited when possible: "Redeem 20% off - this week only," "Book online with code FLYER20," or "Scan to claim your free trial."