Roger Dubuis blends traditional Geneva-style finishing with contemporary, theatrical design and small-series production. Early lines like Hommage and Sympathie highlighted the brand's finishing and use of the Geneva hallmark. Collectors prize the limited runs, but the brand's scarcity has attracted counterfeiters; always buy through authorized dealers and verify provenance.

Roger Dubuis at a glance

Roger Dubuis built a reputation on handcrafted finishing, bold design and deliberately small production runs. Founded by watchmaker Roger Dubuis with partner Carlos Dias, the brand has long positioned itself between haute horlogerie and theatrical, modern styling.

What makes a Roger Dubuis distinctive?

The watches combine traditional Swiss finishing with contemporary design languages. Early and notable lines such as Hommage and Sympathie showcased hand-applied Geneva hallmark standards (Poinçon de Genève) and complex mechanical calibers, emphasizing finishing as much as technical content.

A recurring theme from the brand has been exclusivity. Many releases have been produced in very small series - in some cases runs of 28 pieces became a recognizable motif - which increases collectibility and resale interest among enthusiasts.

Collections and technical identity

Roger Dubuis has developed numerous in-house calibers and several signature collections that emphasize skeletonization, bold case shapes and technical complications. The Excalibur family, introduced after the brand's early years, remains one of the most visible modern lines from the maker for its star-shaped bridges and openworked movements.

The market and authenticity

Because of their looks and scarcity, Roger Dubuis models are often targeted by counterfeiters. Replica watches and unauthorized reproductions are widely available online, but they do not match the movement finishing, materials or warranty of a genuine piece.

If you are considering a purchase, buy from an authorized retailer, request full provenance and documentation, and inspect movement finishing and seals. Genuine Roger Dubuis watches sold new typically come with factory warranties and certification; used examples should be checked by a reputable watchmaker or service center.

Brand ownership and partnerships

Roger Dubuis has collaborated with automotive and lifestyle partners in recent years and has been part of larger luxury groups and strategic partnerships that helped scale production and distribution. 1

Final note

Owning a Roger Dubuis is primarily about appreciating distinctive design, high-level finishing and limited production. For collectors that value those traits, the brand remains an attention-grabbing choice - but authenticity checks and buying through official channels are essential to avoid counterfeits.
  1. Confirm the year Roger Dubuis was founded by Roger Dubuis and Carlos Dias.
  2. Verify the introduction date and current status of the Excalibur collection and other major lines.
  3. Confirm whether and when Roger Dubuis was acquired by or joined a larger luxury group, and details of notable partnerships.
  4. Verify historical usage of the 28-piece run motif across Roger Dubuis releases (how common and which models).

FAQs about Roger Dubuis

Are all Roger Dubuis watches limited to 28 pieces?
No. While some releases have used small runs such as 28 pieces and that number became a recognizable motif, not every Roger Dubuis model is limited to 28. The brand issues both limited editions and regular production pieces.
How can I be sure a Roger Dubuis is authentic?
Purchase from an authorized retailer, ask for original paperwork and warranty, and have the movement and finishing verified by a qualified watchmaker or an authorized service center. Counterfeit examples often mimic external styling but lack genuine movement finishing and certification.
Do Roger Dubuis watches carry the Geneva Seal?
Many of the brand's early, high-end calibers and finished pieces were presented with the Poinçon de Genève (Geneva Seal), reflecting strict finishing standards. Check the specific model's documentation for confirmation.
What styles is Roger Dubuis known for?
The brand is known for bold, theatrical designs, skeletonized and openworked movements, and complicated mechanical watches that emphasize hand finishing.
Are replica Roger Dubuis watches good value?
Replica watches may be inexpensive but they are counterfeit, lack genuine materials, finishing, and warranty, and can have legal and ethical issues. They are not a substitute for a genuine timepiece in terms of quality or long-term value.