Public Relations

Advertising And Public Relations

Advertising buys control and predictable reach; PR seeks earned credibility and reputation management. In today's digital landscape, teams combine paid, earned, owned, and shared channels to meet short-term conversion and long-term reputation goals.

Define Public Relations

A concise, modern framework for defining public relations: clarify objectives, research target audiences, design communication programs, collect and classify feedback, and report for action - while observing ethical limits and adapting to digital channels.