Product Differentiation: Creating Customer Value Beyond Price
Differentiation - improving core function and meaningful augmentations - creates durable customer value beyond competing on price.
The 16-Step Sales Training Manual (Updated for 2025)
A modernized 16-step sales manual that blends classic fundamentals - smile, eye contact, clear presentation - with practical 2025-era updates like CRM use, remote meeting norms, and systematic follow-up.