What Is a Postcard Printer and When to Use One

Postcard printers - ranging from desktop inkjet and laser machines to commercial digital presses and online services - enable custom postcard production for marketing, invitations, and personal mailings. Consider print quality, paper weight, finishing, and mailing logistics when deciding whether to print at home or use a service.

What a postcard printer does

A postcard printer lets you create and print postcards for business promotions, announcements, invitations, and personal mailings. You can design one-off cards or produce batches with consistent layout, color, and finish. Printing at home or using a local or online print service gives you more control over messaging and reduces dependence on off-the-shelf store cards.

Types of postcard printing options

Desktop printers

Most people use desktop inkjet or laser printers to print postcards on heavy cardstock. Inkjet printers produce better photo-quality color; laser printers dry fast and handle high-volume runs. Some photo-focused dye-sublimation desktop printers deliver glossy, continuous-tone images if you prioritize photographic finishes.

Commercial and online services

For larger runs or professional finishes (rounded corners, thick cover stock, UV coating), digital print shops and online services handle everything from design templates to mailing and fulfillment. Many small businesses use these services to combine printing and direct mail.

Where to buy or print

You can buy printers and supplies from office retailers, electronics stores, manufacturer websites, and online marketplaces. Online print platforms and national copy centers also accept uploads and deliver printed postcards or handle mailing lists and tracking.

Design and production tips

• Choose a common postcard size (for example, 4"×6" or 5"×7") that fits your mailing goals and postal rules.

• Use a heavy cardstock or photo paper compatible with your printer for a professional feel. Check your printer's maximum media weight before buying stock.

• Design front and back with clear hierarchy: eye-catching image or headline on one side, contact details and call to action on the other.

• Test a proof before printing a large batch to confirm color, alignment, and trim.

Cost considerations and mailing

Printing postcards yourself can save money for small runs and give fast turnaround. For higher volumes, compare per-piece pricing from online printers and local shops, which may include finishing and mailing. Mailing costs vary by carrier and postage class; check current rates and postal size/format rules before finalizing a design.

Uses and benefits

Postcard printing suits small businesses promoting sales, service reminders, or event invitations. It also works well for personal newsletters, party invites, and holiday cards. Postcards remove the need for envelopes, simplify mailing, and let you tailor copy and visuals to your audience.

Sustainability and finishing choices

If environmental impact matters, choose recycled card stock, soy- or vegetable-based inks, or printers that offer eco-friendly options. For durability and premium looks, consider coatings (matte, gloss, or aqueous) and specialty finishes provided by commercial printers.

Bottom line

A postcard printer - whether a desktop machine or an online print partner - gives you flexibility to design, produce, and mail postcards that match your message and budget. Match your choice of printer or service to the volume, finish, and mailing needs of your project.