Sonia Kashuk is a makeup artist who created a widely sold, affordable cosmetics range emphasizing practical colors, user-friendly tools and artist-informed design. Her products - especially brushes and palettes - were historically available at Target. Verify current availability and manufacturing status with retailers.

About Sonia Kashuk

Sonia Kashuk is a veteran makeup artist who built a reputation working with models and celebrity clients and translating that experience into a mass-market cosmetics line. She designed products and tools for everyday consumers, emphasizing practical color choices and user-friendly application.

The Sonia Kashuk range

For many years, Sonia Kashuk products covered a full drugstore-style assortment: foundations, concealers, eye shadows and palettes, lipsticks and glosses, blushes, and a widely cited selection of brushes and application tools. Her brushes and face palettes were especially well known among shoppers looking for professional-style tools at accessible prices.

Historically, the brand was sold at Target stores nationwide, which helped position it as an affordable, widely available option for shoppers seeking artist-designed products. The line included both single items and curated kits or sets intended to simplify buying decisions for beginners and budget-minded consumers.

Why shoppers chose Sonia Kashuk

  • Variety: A broad color range and mixtures of finishes made it easier to find shades for different skin tones.
  • Artist input: The line drew on Kashuk's professional experience, aiming to make pro techniques approachable.
  • Price point: The brand lived in the affordable segment of the market, often priced as an accessible alternative to premium prestige labels.

Availability and legacy

The Sonia Kashuk brand has a long retail history tied to accessible beauty. Over the years the retail beauty landscape changed, and the brand's distribution and product assortment evolved as well. If you're looking to buy Sonia Kashuk products today, check current retailer listings and Target's website or stores for the latest availability and specific product offerings.

If you own older Sonia Kashuk brushes or palettes, many customers still value them for quality and design, even if current production or packaging has changed. The line is generally remembered for bringing artist-led design to a wide consumer audience.

  1. Confirm current availability of Sonia Kashuk products at Target (online and in-store) as of 2025-08-21.
  2. Verify whether the Sonia Kashuk brand remains in active production, and if so, which company manufactures/distributes it as of 2025-08-21.
  3. Check current price ranges for typical Sonia Kashuk products (brush sets, palettes, lip products) to provide up-to-date examples.
  4. Confirm the brand's cruelty-free status and any certifications as of 2025-08-21.

FAQs about Sonia Kashuk

Is Sonia Kashuk still sold at Target?
The Sonia Kashuk line was historically sold at Target stores nationwide, but retail assortments change over time. Check Target's website or local stores for current availability and specific products.
What Sonia Kashuk products were most popular?
Brushes and face/eye palettes were among the most popular items, followed by lip products and affordable foundation/concealer options aimed at everyday wear.
Was Sonia Kashuk a professional makeup artist before launching the line?
Yes. Sonia Kashuk worked as a professional makeup artist with models and clients in the fashion and entertainment fields before developing her consumer cosmetics line.
Are Sonia Kashuk products cruelty-free?
Cruelty-free status can vary by brand and over time. Confirm the current cruelty-free certifications and ingredient sourcing with the manufacturer or retailer before purchasing.