Jordan S. Rubin founded Garden of Life around a Bible-informed, whole-food approach to nutrition he says helped restore his health. The brand expanded from a single program into multiple product lines - vitamins, probiotics, proteins, and whole-food supplements - that emphasize raw or whole-food ingredients, organic and non-GMO claims, and formulations aimed at digestion, immunity, and general wellness. Consumers should verify current product labels, certifications, and independent test results.

A personal recovery that launched a brand

Jordan S. Rubin built Garden of Life around the recovery story he shares in his books. Rubin attributes a dramatic health turnaround to a Bible-based, whole-food diet and targeted supplementation, and he used that approach as the foundation for a line of foods and dietary supplements aimed at people seeking whole-food alternatives to synthetic vitamins.

What the company offers today

Garden of Life began as a small, faith-inspired nutrition company and expanded into a larger brand offering vitamins, probiotics, protein powders, and whole-food supplements. The company markets several product lines that emphasize raw or whole-food sourcing, and many of its items carry organic or non-GMO claims. Garden of Life also sells pantry items such as oils and teas alongside its core supplement range.

The diet and the message

Rubin's dietary guidance - most widely known from The Maker's Diet - blends biblical dietary principles with conventional nutrition ideas. The original program included a multi-week plan with specific meal suggestions and lifestyle recommendations. Garden of Life continues to promote whole foods, selective elimination, and supplements intended to support digestion, immunity, and general wellness. The company presents these products as complements to diet and lifestyle rather than as cures.

Product positioning and science

Garden of Life emphasizes whole-food ingredients, plant-based sources, and blends designed for digestion, immune support, and nutrient delivery. Some products are formulated as probiotics, some as multivitamins or specialty formulas (for weight management, joint health, etc.). The company has marketed "raw" and "living" nutrient concepts in various product lines. As with most supplement brands, product claims and formulations have evolved over time; consumers should consult current labels and third-party test results when accuracy or potency is critical. 1

Notes on credentials and company history

Rubin is the public face of the brand and the author of The Maker's Diet. The company originated in the early 2000s and later expanded its distribution and product range. Specifics about Rubin's academic credentials, the company's exact founding structure, and later ownership changes have appeared in multiple sources; those details should be verified against current corporate disclosures. 2

How to evaluate products

Look for up-to-date ingredient lists, independent testing or certification (organic, non-GMO Project, third-party lab reports), and transparent sourcing information. Discuss supplement use with a healthcare provider if you have medical conditions or take prescription medications.
  1. Confirm Garden of Life founding year and founder details (Jordan Rubin's role and any co-founders).
  2. Verify current product categories and approximate product count; confirm whether pantry items (oils, teas) remain part of the core offering.
  3. Check which Garden of Life product lines are currently marketed as 'raw', 'living', 'organic', or 'non-GMO', and whether the brand uses third-party testing or certifications.
  4. Confirm Rubin's academic credentials and any major ownership or corporate changes since the company's founding.

FAQs about Garden Of Life Vitamins

Who started Garden of Life?
Jordan S. Rubin is the founder and the public face of Garden of Life; he launched the brand from his diet and recovery program in the early 2000s.
What is The Maker’s Diet?
The Maker's Diet is Rubin's diet program and book that combines biblical dietary principles with whole-food recommendations and a multi-week meal plan. Garden of Life grew out of the interest in that approach.
What types of products does Garden of Life sell?
The company sells vitamins, probiotics, protein powders, whole-food supplements, and pantry items such as oils and teas. Many lines are marketed with raw, organic, or non-GMO claims.
Are Garden of Life products clinically proven?
Product formulations vary. Some ingredients have clinical research support, while other claims rely on traditional use or ingredient profiles. Check label specifics and peer-reviewed research for any health claims.
How should I choose a supplement from Garden of Life?
Review the current ingredient list, certifications (organic, non-GMO), and any available third-party lab reports. Talk to your healthcare provider about interactions or dosing if you have health conditions or take medications.

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