Replace Yahoo Answers-era tactics with modern Q&A strategies: pick the right platforms, provide expert answers, use platform notification tools, disclose affiliations, and measure referral impact. These communities drive long-tail search visibility and targeted traffic even when links are marked user-generated.
Why Q&A sites still matter for SEO
Q&A communities remain a practical channel for driving targeted traffic and building topic authority. Yahoo Answers shut down in May 2021, but its role as a discovery and referral source lives on in modern platforms like Quora, Stack Exchange (including Stack Overflow), and niche forums and subreddits.
These sites often rank for long-tail queries, so helpful, well-answered threads can surface in search results and send steady referral visits over time.
What to focus on: value, not quick links
Search engines treat many forum and Q&A links as user-generated or nofollow-style attributes, but that doesn't make them useless. Even when links don't pass PageRank, they can drive qualified traffic, build brand recognition, and produce secondary benefits (social shares, direct visits, and links from other sites).
Prioritize thorough, expert answers. A clear, well-sourced response is more likely to be featured, upvoted, or accepted - and that visibility creates the traffic you want.
Platforms and tactics that work today
- Choose platforms where your audience already hangs out: Quora for broad topics, Stack Exchange networks for technical Q&A, Reddit for community-driven discussions, and vertical Q&A sites for specialties.
- Use platform features: follow topics/tags, enable notifications, and subscribe to feeds or saved searches so you can answer new questions quickly. Early, high-quality answers get the most views.
- Build a consistent profile: add a helpful bio, a photo or avatar, and links to your primary site. Be honest about your affiliation and avoid creating multiple accounts for the same platform; that can violate terms of service.
Best practices to avoid looking like spam
- Lead with value. Give a complete answer before linking to your site as a resource for more detail.
- Cite authoritative sources, not just your own pages. Link to competitors or third-party references when relevant.
- Disclose conflicts of interest. Transparent answers earn trust and are less likely to be removed.
- Track results. Use UTM tags or referral analytics to measure which platforms and answers drive traffic and conversions.
Schedule and scale responsibly
Make Q&A participation a regular activity - even 1-2 focused hours per week can produce consistent bumps in referrals if you concentrate on relevant topics. Treat it as part of an integrated content and outreach strategy, not a spam channel.
Q&A sites are no longer a loophole for instant high-PR links, but they remain a reliable, policy-compliant way to build visibility, demonstrate expertise, and attract targeted visitors.