Brochure stands remain effective for organizing and displaying print literature. Modern options include rotating acrylic frames, welded-wire racks, multi-pocket freestanding units, high-impact plastic frames, and modular metal systems. Choose materials, pocket configuration, and base stability based on location and expected circulation. Current trends emphasize recycled materials and pairing printed racks with QR/NFC digital options.
Why brochure stands still matter
Brochure stands remain a simple, low-cost way to present printed materials in lobbies, retail areas, trade shows, and offices. They organize literature, make selection easy for visitors, and support brand visibility without staff intervention.
Common types and where to use them
Revolving/rotating stands
Revolving stands put literature on a small footprint and allow 360° access from any side. They commonly use clear acrylic or high-impact plastics for pockets and a metal or chrome-plated base for stability. These units work well at trade-show booths, reception desks, and information centers.
Wire-frame and welded-wire stands
Welded-wire stands are lightweight, durable, and often finished with a powder coat. They come as freestanding towers or wall-mount units. Many models feature removable wire dividers so you can group pamphlets or create wider pockets as needs change.
Multi-pocket freestanding racks
For quick-selection displays, freestanding multi-pocket racks (12+ pockets is typical) give full front visibility and organized rows. They are a common choice for waiting rooms and retail counters because they balance capacity and visibility.
High-impact plastic frames
Clear, impact-resistant plastics (acrylic or PETG) keep brochures visible and protect them from bending. Some rotating plastic-frame units include tension brackets and entrenched grooves to hold literature upright and reduce slippage.
Modular metal stands
Metal brochure stands are used where durability and scalability matter. Many metal systems ship with pre-assembled pockets and accept optional add-on pockets or shelves so you can expand capacity without replacing the whole unit.
Design features to consider
- Materials: acrylic/PETG, powder-coated steel, and aluminum are common. For sustainable options, look for recycled metals or certified recycled plastics.
- Pocket configuration: removable dividers let you trade several narrow pockets for fewer wide pockets.
- Stability: floor units often use a weighted chrome or metal base; smaller countertop units prioritize low footprint.
- Visibility and protection: clear pockets let visitors see covers; deeper pockets or tension clips prevent slipping. Typical pocket depths vary by design and intended literature thickness. 1
Trends in 2025
- Sustainability: more manufacturers offer recycled-content metal and recyclable plastics. 2
- Digital integration: many displays now pair printed literature with QR codes, NFC tags, or small digital kiosks that reduce paper needs.
Choosing the right stand
Match capacity and format (letter, tri-fold, booklet) to pocket size and count. Prioritize stable bases for floor units and look for modular features if you expect to change inventory frequently.
- Confirm typical pocket depth ranges across common brochure-stand models and update numeric examples if needed.
- Verify recycled-content percentages offered by manufacturers (for example, the original claim of 30% post-consumer recycled steel).
- Confirm that PETG and recycled plastics are commonly used materials in current brochure-stand manufacturing.
- Verify specific product features such as the inclusion of tension brackets and entrenched grooves across major suppliers.