This updated guide explains why cover letters still matter and how to write one that gets read. Focus on showing the employer what you'll do for them, personalize each letter to the company and role, include one or two quantified achievements, and keep the format concise (one page, three short paragraphs). Follow practical tips for addressing the hiring manager, mirroring job-post language for ATS, and ending with a clear call to action.

Why a cover letter still matters

Even in 2025, with LinkedIn profiles and recruiter platforms, a targeted cover letter can make you stand out. Resumes list skills and roles; a cover letter explains the value you bring to a specific employer and connects your experience to the job.

A strong cover letter does three things: shows you researched the company, explains how you solve a real need for them, and asks for the next step.

What to include (focus on employer benefit)

Open by naming the role and the hiring manager if possible. In the first paragraph, state why you're interested in this company and how your background addresses a key need. Employers want to know, "What's in it for us?" - make that clear.

In the middle paragraph, highlight one or two achievements that map directly to the job. Use concrete outcomes (for example, time saved, revenue improved, or process simplified) and keep it brief. This demonstrates value without repeating your entire resume.

End with a short closing paragraph that restates your interest, offers availability for an interview, and provides a polite call to action.

Personalize and prioritize

Avoid generic templates. Customize each letter to the company and role. Reference a recent initiative, product, or challenge the company faces and explain how you can help. Personalization shows effort and improves your chances with hiring managers and applicant tracking systems (ATS) when you include relevant keywords naturally.

Format and length

Keep it concise: one page at most, usually three short paragraphs. Use a professional tone, active voice, and easy-to-read formatting. If you submit by email, place the cover letter text in the message body (with a short, clear subject line) and attach your resume as a PDF unless the job posting requests otherwise.

Practical tips

  • Address the hiring manager by name when possible; use a role-based title if you can't find a name.
  • Lead with the employer benefit, not your biography.
  • Quantify impact briefly (metrics or clear outcomes) to show value.
  • Mirror language from the job posting to pass ATS checks, but avoid keyword stuffing.
  • Proofread for clarity and typos; read it aloud to check tone.
A well-written cover letter doesn't have to be long or ornate. When it clearly shows how you'll help the company and asks for the next step, it increases the chance you'll be invited to interview.

FAQs about How To Write A Cover Letter

Do I still need a cover letter in 2025?
Often yes. Many employers and recruiters value a tailored cover letter because it explains how your skills meet a specific need. If a posting explicitly says "cover letter optional," prioritize a strong resume but consider a brief letter when you can add targeted context.
How long should my cover letter be?
Keep it to one page or three short paragraphs. Be concise: state the role, show the employer benefit with one or two concrete achievements, and close with a call to action.
How do I personalize a cover letter?
Reference the company by name, mention a recent project or challenge they face, and explain how your background addresses it. Address the hiring manager by name if possible and mirror relevant language from the job posting.
What if an ATS screens applications?
Include relevant keywords from the job description naturally in your letter and resume. Avoid excessive formatting and keyword stuffing; clarity and relevance matter more than repetition.
Should I paste the cover letter in the email or attach it?
When emailing, paste the cover letter into the email body and attach your resume as a PDF unless the application system requests a different format.

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