Practical, up-to-date advice for creating a resume that passes applicant tracking systems and appeals to hiring managers: clear formatting, tailored keywords, quantified accomplishments, and the right file type.
SEO pricing varies with competition, technical complexity, content needs, and measurement. Choose a model - retainer, project, or performance - with clear scope, reporting, and a written agreement.
A concise, personalized cover letter that highlights the employer benefit and a measurable achievement helps you stand out to hiring managers and improves interview chances.
PPC delivers targeted traffic quickly but only when campaigns are structured, tracked, and optimized. Use modern analytics, guard against invalid clicks, and align paid efforts with SEO for sustained success.
Use keyword-optimized content to attract visitors, but update older syndication tactics: get permission, add unique value, and use canonical/syndication best practices.
Pay-per-click (PPC) charges advertisers only when users click their ads. Modern PPC uses auctions, relevance metrics, and multiple platforms - primarily Google Ads and Microsoft Advertising - to deliver search and display ads. Manage keywords, landing pages, and fraud risk to run effective campaigns.
Update on using article marketing to promote SFI: focus on helpful SEO content, a converting author bio, publishing on reputable platforms, and tracking results. Verify third-party sites before submitting.