Adwords Secrets
Google Ads still rewards relevance. Use precise keywords, monitor search terms and conversions, prefer performance over position, and use long-tail keywords plus negatives to lower costs.
Advertising Banners
Updated practical guidance for creating effective display banner ads in 2025: focus on USP, the main benefit, the right format (HTML5/DCO), device-first placement, and metrics beyond CTR like viewability and conversions.