DIY email marketing still works in 2025 if you prioritize permission, relevance, and technical setup. Use segmentation, personalization, and basic automations; avoid purchased lists and follow legal and deliverability standards.
Modern spam filtering uses keywords plus reputation, authentication, and machine learning. Use account controls, aliases, and sender authentication to reduce spam and false positives.
Exclusive MLM leads are single-use prospect records for multi-level marketing recruiters. They can improve contact rates compared with shared lists, but you must verify sources, respect privacy laws, and test small batches before scaling.
Opt-in leads - especially double opt-in - give MLMs cleaner contacts and better documented consent. Vet providers, verify validation processes, follow legal rules (CAN-SPAM/TCPA/GDPR), and test small before scaling.
Permission-based email marketing wins. Use explicit opt-in (preferably double opt-in), segment and personalize content, authenticate your sending domain (SPF/DKIM/DMARC), and measure meaningful outcomes. Respect privacy laws and subscriber preferences to maintain deliverability and brand reputation.