Pay-per-click (PPC) charges advertisers only when users click their ads. Modern PPC uses auctions, relevance metrics, and multiple platforms - primarily Google Ads and Microsoft Advertising - to deliver search and display ads. Manage keywords, landing pages, and fraud risk to run effective campaigns.
Updated, practical AdSense tips: do targeted keyword research, add useful content, integrate ads transparently, use responsive formats and analytics, and avoid deceptive designs.
Updated advice on using Google AdSense alongside affiliate links: focus on quality content, simple design, policy compliance, and use AdSense controls like the Ad Review Center to manage ads.
Quality, original articles still drive traffic and make AdSense and other ad formats work better. This update covers sourcing content, republishing rules, modern ad models, AI considerations, and practical best practices.
An updated primer on using Google AdSense in 2025: what it is, available ad formats, signup and policy basics, search monetization note, and practical tips to improve earnings.